EP-9 Untrashing The Planet with Zero Co Founder Mike Smith

Welcome to Episode Nine of the Sustainable eCommerce podcast!

For Earth Day 2022 I'm joined by Mike Smith, founder of Zero Co.  Zero Co's mission is nothing less than removing single-use plastics from our kitchen, bathroom and laundry cabinets.

For the full show notes and links click here: https://sustainable-ecom.com/ep9

In the show, we unpack the Zero Co journey, starting from Mike finding plastic at the bottom of an alpine lake, all the way to growing a nine figure brand, just two years after launch. Along the way we learn some key insights into acquiring funding as Mike shares how they broke multiple Australian records, including the biggest Kickstarter campaign of 2019 and the fastest ever crowd equity round.

We also hear Mike's views on the importance of community and how their values around radical transparency have been critical to helping them build a passionate and engaged audience united in the fight against single use plastic.