EP1 - What is Sustainable eCommerce & Why Should You Care?

In this episode we focus on defining what Sustainable eCommerce really is.  The old definition of eCommerce as simply the online extension of physical retail is inadequate to cover the various business models that have erupted over the past decade. We need to define that before we can understand the scope of sustainability considerations.

We then drill down into the 4 main pillars of Sustainable eCommerce:

Sustainable Production:  The purposeful selection of sustainable materials and ethical suppliers 

Sustainable Distribution:  Making great choices about packaging materials, fulfilment centres, delivery partners and enabling the customers to choose carbon offsets

Sustainable Marketing:  Ensuring your messaging is clear, and avoiding greenwashing. Understanding, measuring and reducing digital carbon footprint

Sustainable Management:  Values-based leadership, certification, balancing profit and purpose and managing ones own health, vitality & mindset