EP16-Using The Storybrand Framework to Get More Customers

Welcome to Episode 16!

Full show notes can be found here: https://sustainable-ecom.com/ep16

In today’s show we discuss the importance of brand story, and to help unpick how important this is, I’m thrilled to be joined by Bethany Westwood, former journalist, Certified Storybrand Guide and newest Member of the Sustainable eCommerce team! 

Currently, 70% + of consumers indicate they are seeking to make more sustainable choices, but the reality is that only 30% of people actually put that desire into action.

Just because your brand is doing things more sustainably or making more sustainable products, doesn’t mean your target customers will actually buy from you! 

One thing that all the most successful sustainable brands are doing  to attract customers and enrol them into their mission is developing a really clear and  compelling story, and weaving that into all points of their marketing. 

A brilliant system to help you do that is the Strorybrand framework, and so in todays show, we take some time out to explain what that is, and how you can use it to grow your own brand. 

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