EP20 - Building a Circular Consumer Brand

Welcome to Episode 20 of the Sustainable Ecommerce Podcast!

https://sustainable-ecom.com/ep20

Reflecting back on the past few years of interactions with brand founders especially some of the guests we’ve had on this show, I’ve become more & more convinced that re-use and circularity represent the best model for sustainability.

In fact, I’ve come to believe that business models that work in this way are actually heralding in a completely new era of ecommerce.  

My guest today can only be described as Australia’s pioneer of re-use.  Jamie Forsyth is the Co-Founder of Keep Cup, which was the brand that basically started it all when it comes to re-usable coffee cups, back in 2009.  

He’s now spinning up another circular economy startup in the grocery category called Returnr and I could not think of a more experienced person to come and chat with us on this topic!