EP24 - Green is the New Black (Friday) With Peter Krideras

Welcome to Episode 24 of the Sustainable Ecommerce Podcast!

Show Notes:  https://sustainable-ecom.com/ep24

Sales season is fast approaching, with Black Friday, Cyber Monday on the calendar in just a few months.   

Classically they involve some of the year’s deepest discounts and can result in a flurry of purchasing. Indeed, if your brand sells on channels like Amazon, Black Friday can bring you a month’s worth of sales in a single day.

BUT, these kind of sales events can be a little problematic for sustainable brands.

Two of the biggest challenges come in regards to questions of how brands can afford such huge discounts if they are truly sourcing ethically with fair pay.  Indeed, should sustainable brands be supporting excess consumption / hyper-consumerism in the name of a sales event?

It’s a slightly knotty problem, and to help me unravel it, my guest today is Peter Krideras, founder of the hugely successful ClickFrenzy event, and now founder of the only sales event in the retail calendar specifically for sustainable brands – called Green Friday.

Green Friday kicked off for the first time last November, and it’s pretty clear consumers want this. In just a few days, their event page saw over 75,000 visits, as you’ll see, pretty much from a standing start. 

So, if you’re of a mind to rethink your Black Friday strategy this year, yet still get your brand in front of as many environmentally-conscious consumers as possible, Green Friday might be the answer you’ve been looking for.