EP26 - The Keys to Equity Crowdfunding Success with Ace Reunis & Adam Sarfati

Welcome to Episode 26 of the Sustainable Ecommerce Podcast!

https://sustainable-ecom.com/ep26

This week I have a kind of double treat for you, not just because my guests Adam Sarfati and Ave Reunis are Co-Founders of sustainable brand, but because they’ve started up 2 sustainable brands – Threadheads and Heaps Good Packaging.

On the one hand, we’ve good Heaps Good, a sustainable packaging company as they describe it, helps to put the eco in to ecommerce. It’s a business that’s build from the ground up to make a difference. And on the other hand, we’ve got Threadheads, a 2020s phenomenon in pop-culture apparel, making conscious choices across their business to run things sustainably.  

Now if that wasn’t enough fodder for the show, the reason I asked them to join me was that collectively they’ve completed not 1 but two equity crowdfunding campaigns in 2022, and I simply couldn’t think of more experienced people to ask for top tips on ways to use that channel to raise capital for your eco-friendly brand. 

We ended up chatting about all sorts of stuff, because they couldn’t help themselves but dangle enticing tid bits of information as we were chatting, so there is literally gold all the way through this!