EP27 - Communicating Your Brand’s Impact with Akhil Sivanandan

Welcome to Episode 27 of the Sustainable Ecommerce Podcast!

Show notes: https://sustainable-ecom.com/ep27

A few weeks ago on the show I was talking about the importance of making your impact super tangible so that customers can see exactly what impact their purchase will have. 

At the time I was waxing lyrical about what a great job Boody was doing by using an app called Greenstory. Well, today I’m joined by one of the co-founders of Greenstory – Akhil Sivanandan.  

We chat about how Greenstory impact measurements are grounded in science, the importance of making impact understandable and relatable, and positive effect to store conversion brands experience when working with Greenstory.

And of course we also talk about how you can follow in the footsteps of great brands like Boody and use Greenstory to get this level of impact transparency working for your own brand!