EP40 - Rethinking Waste Streams - Turning Husks into Cups with Saxon Wright

Welcome to Episode 40!

https://sustainable-ecom.com/ep40

In today’s show I get to chat with Saxon Wright, founder of a product that I use almost every day – the reusable Huskee Coffee Cup.   Now, as we head into 2023 there are heaps of reusable cup brands all aiming to make a dent in billions of disposable cups that end up in landfill or floating around the place every year, and by and large they all follow the model laid down by KeepCup all those years ago.

But Huskee are a little different. Firstly, they’re the only brand I know at least that are tacking not just the disposable cup problem, but the vast piles of organic waste created by the coffee industry, in their case by turning the waste stream of discarded coffee husks into a value stream for the farmers by actually including the husk material in their injection moulding process.

But while you can purchase their cups as a retail customer as I have, their primary focus is on providing them as a reusable alternative for cafes and restaurants, thus tackling the issue at scale.

Saxon takes us on a fascinating behind the scenes look at how Huskee came about, some of the many challenges they faced in bringing this remarkable product to market, and where their focus is as we head into 2023.