Welcome to Episode 41!
Https://sustainable-ecom.com/ep41
In last week’s show we explored how Huskee’s product design process has been critical to enabling their Huskee Loop programme, where they can effectively take back end-of-life Huskee products and recycle them into new products without any specialist machinery, anywhere in the world, even though they’re made from discarded coffee husks.
It was a great example of how design thinking is essential to enabling both recycling and the circular economy.
With that in mind, I thought it would be great this week to delve a little deeper into things to be thinking about when creating sustainable products. My guest is head of design for product design agency People & Things, who specialises in helping sustainable brands breathe life into their ideas.
We’re going to talk about design thinking, about how to get best results from your design partners, how to think about creating your product to make it easier to recycle, and we do a kind of deep dive into plastic.
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