EP48 - Making Carbon Accounting Easier for eCom Brands

Welcome to Episode 48 of Sustainable Ecommerce!

https://sustainable-ecom.com/ep48

Over the past few months I’ve been chatting with brands not just here in Australia & NZ but also in the US and UK, and it’s been really interesting to contrast the focus point for sustainability between the hemispheres. Just purely from my own observations, the attention down under is a lot more on waste reduction and the plastics problem, whereas in the northern hemisphere and the UK in particular, it’s on the pathway to Net Zero.   

Now, we’ve already covered carbon neutrality a little bit on the show.  I did a kind of carbon offsets for dummies guide all the way back in Episode 7, and then we had an actual expert, Richie Mulder from Carbon Halo come on in Episode 36, who explained in much more detail how to get to Carbon Neutral.

But seeing this significantly elevated focus on Net Zero from UK brands has left me feeling a little bit like we might be dropping the ball down here.  When I asked a few eCommerce brands why they hadn’t done more to tackle their carbon footprint, the answer was some flavour of “It sounds really complicated and I don’t know where to start”.   Knowing the theory is a far cry from actually getting going.

So is there in fact, and easy way to gets started.  I went on a bit of hunt, and I think my guest today actually has a solution.   Afonso Firmo is one of the Co-Founders of NetNada, and Australian startup designed to make the complex world of carbon accounting dead simple. 

So, without stealing any thunder from Afonso, if baselining your footprint and getting your brand onto the pathway to carbon neutrality and maybe even Net Zero is something that’s been on to do list, this is the Episode that’s going to give you the keys to doing that.