EP50 - What’s the Real Story with Sustainable Packaging? With Adam Sarfati

Welcome to Episode 50 of the Sustainable Ecommerce Podcast!

https://sustainable-ecom.com/ep50

Link to Post: https://tinyurl.com/fiftyeps

It’s no coincidence that we’ve accepted HeapsGood packaging as our first sponsor.  Aside from being one of the easiest onramps for a brand to start doing this more sustainably, sustainable packaging is actually a really important element and vehicle for your brand story. Yet as we started to review the data from our huge analysis of 500 sustainable brands, we discovered that the VAST majority are either missing the opportunity to leverage that opportunity, or failing to communicate what they are doing to their customers.  That’s bad because not only is packaging a pain point for eco-conscious consumers, but there’s evidence now that those same customers are seeking that information when choosing brands to buy from.

So I’ve invited Adam Sarfati from HeapsGood back on the show this week, to talk about that this specifically, provide some guidance on the realities of sustainable packaging options, and some exciting news to share around using packaging as a story telling tool that I know you’re going to want to take advantage of.