EP52 - Rethinking Waste: Turning Plastic Pollution into Social Impact with Shaun Frankson

Welcome to Episode 52 of the Sustainable Ecommerce Podcast!

https://sustainable-ecom.com/ep52

My guest today is Shaun Frankson, co-Founder of Plastic Bank.  They’re a Canadian technology company on a mission to stop plastic before it reaches the ocean. 

To date the partnerships they’ve enabled between brands and coastal communities have prevented almost 4 billion bottles worth of plastic from entering the ocean, 88 million KG.

They’re not just collecting that plastic from shorelines and dumping into landfill though, they’re fundamentally rethinking waste as a resource and turning it back into recycled flake at scale.

While big brands can get involved and actually work with them to secure a predictable source of fully traceable averted plastic to help replace virgin plastics, any brand in any region can get involved, make an impact in the plastic pollution problem as well as huge social impact in the lives of families and communities most affected by the issue.