EP64 – Getting a Sustainable Brand into Coles with Prue Rocchi

Welcome to Episode 64!

https://sustainable-ecom.com/ep64

Today we’re chatting with the founder of another brand making very deliberate, conscious decisions to reduce their footprint and help their customers live more sustainable lives.

Prue Rocci is the founder of Rocc Naturals, a dental care brand aiming to make more nutritious toothpaste without the lasting impact on landfill. 

In fact every year, over 1.5billion tubes of toothpaste end up in landfill, and being made in a non-recyclable way, there they stay for over 500 years.  Rocc has combined a complete reformulation of their paste with biodegradable tubes that break down in just 6 years. 

The brand has been on the market for just a couple of years, and quite impressively managed to secure national distribution through Coles in their very first year.  Chatting with founders who think about sustainability just as much as growing their brand is always fascinating, and if getting into the big chains is something on your growth horizon, this episode is definitely one for you!