EP66 - Growing Profit for Purpose with Lucy Jeffrey

Welcome to Episode 66!

https://sustainable-ecom.com/ep66

Today we’re chatting with a founder who’s every breath is focused on driving profit to enable her brand’s purpose.  Lucy Jeffrey is the inspirational young founder of Barekind, a brand that makes a range of animal themed bamboo socks. With every sale, 10% of profits from go directly to supporting conservation projects protecting the featured animal.

Now, I asked Lucy to join me on the show, not just because she’s growing a really awesome sustainable brand, but because I became aware of the phenomenal success they’ve been having with wholesale, and I wanted to pick her brains about that for strategies you could use in your brands too.  However, I was so fascinated by our discussion that we accidentally carried on for over an hour, so to make the content a little more manageable and fit in your day, I’ve decided to split the recording over 2 episodes.

Today’s episode then focuses on Profit and Impact. There are some really interesting lessons I want to share with you about how Barekind communicate their impact, which are immensely important to understand if your brand is strongly purpose-driven. Towards the end, we touch on how important wholesale has been to building a bigger profit base for the brand, which of course enables more impact. 

Then, in next week’s show, we’ll come back to the second half of our interview where we’ll explore the exact strategies Barekind are using to get into over 700 retail stores. I’ll be ruthlessly quizzing Lucy for tips and tricks for success in wholesaling, and we’ll learn how you can get your hands on even more insights to take your wholesale strategy to the next level.