EP67 - The Keys To Success with Wholesale Platforms with Lucy Jeffrey

Welcome to Episode 67!

https://sustainable-ecom.com/ep67

Last week we heard the first part of our conversation with Lucy Jeffrey from Bare Kind, and we explored how she communicates impact, which included some really important lessons for all impact-entrepreneurs. 

If you haven’t already listened, I recommend you backtrack and listen to that episode first, because it sets us up for today’s show. 

But the reason I asked Lucy to join me was that in just 12-18 months, she has been phenomenally successful in driving growth through wholesale channels, bringing on over 700 stores. 

With profitable growth being trickier than ever for eCommerce brands this year, especially sustainable brands with an inherently higher Cost of Goods, I wanted pick Lucy’s brains and give you access to some of the key insights she’s picked up on how to make that work.

To quickly summarise where we got to in the last episode, Lucy’s brand has been growing very well, with 10X growth in 2021 and then doubling into 2022, but largely due to the increasing cost of acquisition together with increases in retail shipping costs, their growth in 2022 came without increased profit. Bare Kind have a largely giftable product set that is heavily seasonal, 60% of their revenue is tied to Christmas sales, so to smooth that out as well as find a more profitable growth strategy, she’s turned to wholesale, specifically through wholesale marketplaces like Faire. 

In this episode we dive into more details about Lucy’s strategy so that you can replicate her success.

We learn about how to get the most from wholesale platforms, how to price products for success, and much much more.