EP68 - Growing Your Brand In a Circle of Kindness

Welcome to Episode 68!

https://sustainable-ecom.com/ep68

On today’s show we take a look at a brand that’s turning the sales of sustainably-made bedding basics into social good.  Laura McConnell Conti is the co-founder of GoKindly, a social enterprise that donates 50% of profits to women and non-binary people experiencing housing stress through charities like Juno and Women’s Housing. 

In our chat Laura shares her personal journey towards starting a business-for-good, and the journey the brand continues to be on in evaluating the most sustainable way to make bedding basics like quilts and pillows, including taking responsibility for end of life.

We also explore Laura’s commitment to what she calls the Kindness Circle, how that requires conscious decision making at all touchpoints with the brand, and how they’ve distilled all the incredible things they do down to a simple message that both customers, employees and other stakeholders can understand and get on board with instantly.

That my friends, is the very essence of sustainability marketing!