Sustainable Ecommerce

EP3 - 10 Critical Email Campaigs for eCommerce - Part 1

In this show I deliver for you a kind of masterclass in email marketing for sustainable ecommerce brands.  This is part 1 of a 2-part mini-series, and today we look at the first 4 of 10 core campaigns.  We also look at how to minimize your carbon footprint attached to email marketing - which will be particularly useful for brands focussed on getting to Net Zero.

EP2 - Cate Peterson Interview - Removing Plastic from the Yoga Supply Chain

In this show, I'm joined by Cate Peterson, founder of LovEarth. Cate has a deep and influential history in the yoga industry here in Australia, and she's on a mission to remove plastics from the yoga ecosystem.
Her brand LovEarth has now completely transitioned to making compostable yoga mats. 
In the episode we explore how she came to the realisation that existing yoga mats they were supplying through their corporate yoga business were actually toxic for the body - quite the opposite of yoga's healing intention!  We also learn how she worked with her supplier in Taiwan to produce 100% pure mats from tree resin, jute and charcoal, as well as how they look holistically at the customer journey, including repurposing pre-loved mats (from other suppliers), to composting the LovEarth mats at end of life.  
So, if you have an existing brand perhaps using non-sustainable materials, I hope you'll be quite inspired by Cate's journey!
If you would like to get hold of one of these beautiful, natural and 100% compostable mats for yourself, visit LovEarth today!

EP1 - What is Sustainable eCommerce & Why Should You Care?

In this episode we focus on defining what Sustainable eCommerce really is.  The old definition of eCommerce as simply the online extension of physical retail is inadequate to cover the various business models that have erupted over the past decade. We need to define that before we can understand the scope of sustainability considerations.
We then drill down into the 4 main pillars of Sustainable eCommerce:
Sustainable Production:  The purposeful selection of sustainable materials and ethical suppliers 
Sustainable Distribution:  Making great choices about packaging materials, fulfilment centres, delivery partners and enabling the customers to choose carbon offsets
Sustainable Marketing:  Ensuring your messaging is clear, and avoiding greenwashing. Understanding, measuring and reducing digital carbon footprint
Sustainable Management:  Values-based leadership, certification, balancing profit and purpose and managing ones own health, vitality & mindset

Introducing The Sustainable Ecommerce Podcast

Welcome to the Sustainable Ecommerce Podcast!  In this short preview, we set the scene for what to expect from this series. Fundamentally, I believe that the eCommerce industry is in pole position to influence the way consumers choices and the physical products they buy impact our planet.  In sharing the stories of the entrepreneurs building some of the amazing sustainable brands we see today, I hope to provide inspiration for you as you grow your own brand for a healthier planet!